Purple Haze was built to hold a strong profile while still carrying a refined shimmer through the water.

Deep violet gives the bait definition. Subtle silver creates movement. Together they form a color that appears, disappears, and reappears with every kick.

Dark profile. Soft shimmer. Constant pressure.

The rich purple body creates a bold shape predators can track when water clarity drops or the bait moves through shade and structure.

Instead of relying on brightness, Purple Haze uses darkness and definition to stay visible.

Built for dark water, cloud cover, and changing light.

As Purple Haze moves, the dark body and silver detail change with the angle of the light.

The presentation flashes, fades, and returns instead of looking flat or staying visually identical throughout the retrieve.

It never looks exactly the same. That is the advantage.

The restrained silver detail adds movement and brief flashes of light without taking away from the premium dark-purple profile.

It gives predators something to follow while keeping the color controlled and believable.

Soft flash. Hard consequence.

The oversized paddle tail produces vibration and water displacement that fish can track before they clearly see the bait.

The floating formula keeps the body active through pauses, slow presentations, and current instead of allowing the lure to fall flat.

Refined above the surface. Dangerous in motion.

Built primarily for redfish, speckled trout, flounder, and other aggressive inshore predators.

The strong silhouette and shifting silver detail make it especially useful when fish are feeding in stained water, low light, or shadowed structure.

3.5-inch Predator 7 body, floating plastic formula, deep purple profile, restrained silver detail, subtle haze effect, oversized paddle tail, weedless-ready dorsal fin, split belly rigging channel, lifelike baitfish shape, and saltwater-tested construction.